Welcome to Aided Recall

Advertising training for marketers

"The workshop was very practical - not theoretical - which was brilliant.  It was full of examples that helped demonstrate what was being taught. Your training would appeal to a lot of marketers looking to get better advertising." 

                        Marketing Manager - Consumer Electronics

Aided Recall runs workshops and classes to strengthen the skills of managers responsible for advertising development. We train product managers, brand managers, and marketing managers - anyone who has to brief, evaluate, and approve advertising.

Managers will learn to:

• Create potent advertising strategies and write inspiring creative briefs.
• Recognize great creative work - that sells!
• Give agencies actionable feedback when evaluating creative recommendations.
• Make better use of research in developing creative and assessing its performance.
• Lead a more rigorous ad development process with the agency...and more.

Benefits of our training

Aided Recall training delivers:

• Advertising-savvy marketers - with greater confidence and better judgement, so they'll be better able to recognize what strategies and creative will work.

• Faster advertising development - not by taking shortcuts, but by reducing the rework that can bog down advertising projects.

• Better agency relationships - by understanding how to motivate agency partners and encourage client-agency teamwork.

Focusing on advertising skills development

Aided Recall is not a typical marketing consultancy. Advertising training is all we do. And, it's done from the perspective of the advertiser. It addresses the decisions, challenges, and responsibilities brand marketers face.

Training focuses on creative development, not media management.

Inspiring - not just teaching

We want participants to appreciate the value of strategic thinking and the potential of creativity. The Aided Recall training experience:

• opens participant's minds (they'll see dozens of ad campaigns from around the world)
• connects with what they already know (by drawing on their own experiences)
• gets them involved (through exercises, case studies, and role plays)
• leads them to successful on-the-job application (with skills they can use now!)

  


       Wonderbra - Cannes Lions,  2006